Publicis Beehive bags creative duties for Club Factory

Publicis Beehive, the full-service ad agency from Publicis Worldwide has recently won the creative mandate of Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

Commenting on the partnership and the launch of the brand in India, Aviva Wu, marketing director, Club Factory says, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

On winning the mandate, Paritosh Srivastava, COO – Publicis Beehive says, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

To further the cause of the brand in India, Club Factory recently announced Bollywood star and youth icon Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors. The two together star in a high decibel brand campaign that has been executed and conceptualised by Publicis Beehive.

Sharing her views on the film, Shyamashree D’Mello, ECD & head of creative services, Publicis Beehive says, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

The film has been launched on various digital platforms.

Team Credits:

Client: Club Factory
Client Team: Aviva Wu
Agency: Publicis Beehive
MD & CCO: Bobby Pawar
MD: Srija Chatterjee
COO: Paritosh Srivastava
Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty
Account Management: Smita Das, Khushbu Hisaria
Account Planning: Binita Tripathy
Production House: Prodigious
Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh
Director: Karan Kapadia

Resource: Publicis Beehive bags creative duties for Club Factory


Here’s The Bogus Rumor About How Nicki Minaj Planned To Sabotage Cardi B’s Album Release

In an exclusive (and obviously exaggerated) report from social media gossip hub Hollywood Unlocked, another rumor of a rift between Cardi B and Young Money raptress Nicki Minaj surfaced right in the nick of time for the release of the Bronx femcee starlet’s critically anticipated debut album.

Now that the Invasion of Privacy album has dropped, with not a single sign of Nicki mischief in sight, it appears their “ close to the Queens rapper” was embarrassingly wrong.

On Thursday (April 5), the site reported that Nicki was “nervous” about Cardi’s blazing success, and as a result, schemed to drop her new single on the same night of Bardi’s album.

Their source even went so far as to suggest that Cardi’s latest gigs has Nicki shaken up, such as her co-host spot on Jimmy Fallon’s The Tonight Show and upcoming performance on Saturday Night Live. Whoever was behind the rumor must have been betting its success on the Barb Army’s dangerous anticipation of Nicki’s comeback, which parallels the Bardi Gang’s excitement for Bardi’s project.

The Chainsmokers Stream New Track ‘Everybody Hates Me’

( The Chainsmokers have released two new songs this year, “Sick Boy” and “You Owe Me,” and now they have release a third track entitled “Everybody Hates Me.”

The song offers yet another example of the group’s catchy, beat-heavy blend of EDM and pop. “Everybody Hates Me” is a mid-tempo, hip-hop-inflected track about being dismayed and disillusioned. “Yeah, I just wanna drink tequila with my friend/ She said she cheated ’cause she’s trying to get ahead. The more I read her, yeah, the more I take offense/ I’m so defeated I can’t get outside my head.”

By the time The Chainsmokers hit the chorus, they’re in full self-deprecation mode: “I walk into the club like everybody hates me/ I’m talking to myself, s—, now they think I’m crazy/ I walk into the club like everybody hates me.”

Rihanna Renders Nile Rodgers Speechless

Nile Rodgers is too shy of Rihanna to ask for a collaboration.

The Chic legend has worked with the biggest stars in the music business – from the late Prince and David Bowie to Duran Duran and Pharrell Williams – but he’s yet to pluck up the courage to invite the ‘Wild Thoughts’ singer to his studio because every time he tries he freaks out and goes into “fanboy” mode.

Speaking to the Metro newspaper, the ‘Le Freak’ hitmaker spilled: “I adore Rihanna. I am a super fanboy.

“When I’m around Rihanna I almost can’t move.

“She’ll be sitting down and I’ll want to go over, ‘Yo, Ri!’

“At least four times I’ve been in the room right next to her and I didn’t even turn around.”

The 65-year-old producer is proud of the fact he’s always supported women with many of the members of his band having always been female since 1976, something he says has made sure he is one step ahead of the game.

Speaking about his involvement in the socialist organisation, Black Panthers, which was founded by Bobby Seale and Huey Newton in October 1966, Nile said: “Im an old hippie revolutionary.

“I used to be part of the Black Panthers. I grew up with the women’s movement, the gay movement, the black liberation movement, it’s the way I’ve been socialised in life.

“If you’ve ever seen a picture of my band Chic when we first started, there were more women in the band than guys.”

Meanwhile, Nile recently confirmed the new Chic album is due for release “within the next few months”.

They were supposed to release ‘It’s About Time’ in 2015, but after a string of delays – including the death of Nile’s friend and collaborator Bowie in 2016 – the iconic star has announced the record will finally be ready for release this year.

It will be the first new music from the group since 1992’s ‘Chic-ism’ LP.

Here Are the Lyrics to Charlie Puth & Selena Gomez’s ‘We Don’t Talk Anymore’

Charlie Puth and Selena Gomez climbed all the way to the top of the Billboard Hot 100 back in 2016 with “We Don’t Talk Anymore,” which peaked at No. 9.

Puth told Billboard last year that he and Gomez recorded the track in a closet at 2 in the morning. “[Selena] came over at like 2 o’clock in the morning and recorded this part in a makeshift recording booth in the closet,” he said. “It was very, very not glamorous,” adding, “It was quite challenging to just push through it at 5 o’clock in the morning. But when I listened to it when I woke up the next day, it was all worth it, ’cause she sounded great.”

Check out the lyrics to the hit track below:

We don’t talk anymore, we don’t talk anymore
We don’t talk anymore, like we used to do
We don’t love anymore
What was all of it for?
Oh, we don’t talk anymore, like we used to do

I just heard you found the one you’ve been looking
You’ve been looking for
I wish I would have known that wasn’t me
‘Cause even after all this time I still wonder
Why I can’t move on
Just the way you did so easily

Don’t wanna know
What kind of dress you’re wearing tonight
If he’s holding onto you so tight
The way I did before
I overdosed
Should’ve known your love was a game
Now I can’t get you out of my brain
Oh, it’s such a shame

That we don’t talk anymore, we don’t talk anymore
We don’t talk anymore, like we used to do
We don’t love anymore
What was all of it for?
Oh, we don’t talk anymore, like we used to do

I just hope you’re lying next to somebody
Who knows how to love you like me
There must be a good reason that you’re gone
Every now and then I think you
Might want me to come show up at your door
But I’m just too afraid that I’ll be wrong

Don’t wanna know
If you’re looking into her eyes
If she’s holding onto you so tight the way I did before
I overdosed
Should’ve known your love was a game
Now I can’t get you out of my brain
Oh, it’s such a shame

That we don’t talk anymore (We don’t, we don’t)
We don’t talk anymore (We don’t, we don’t)
We don’t talk anymore, like we used to do
We don’t love anymore (We don’t, we don’t)
What was all of it for? (We don’t, we don’t)
Oh, we don’t talk anymore, like we used to do

Like we used to do

Don’t wanna know
What kind of dress you’re wearing tonight
If he’s giving it to you just right
The way I did before
I overdosed
Should’ve known your love was a game
Now I can’t get you out of my brain
Oh, it’s such a shame

That we don’t talk anymore (We don’t, we don’t)
We don’t talk anymore (We don’t, we don’t)
We don’t talk anymore, like we used to do
We don’t love anymore (We don’t, we don’t)
What was all of it for? (We don’t, we don’t)
Oh, we don’t talk anymore, like we used to do

We don’t talk anymore, oh, oh
(What kind of dress you’re wearing tonight)
(If he’s holding onto you so tight)
The way I did before
We don’t talk anymore, oh, woah
(Should’ve known your love was a game)
(Now I can’t get you out of my brain)
Ooh, it’s such a shame
That we don’t talk anymore

Celebrity Sisters Open Garden State Plaza Fashion Store

PARAMUS, N.J. — A pair of sisters who have starred in music videos and reality shows have opened a new clothing store in the Garden State Plaza.

Ayisha and Ashley Diaz opened Jamila at the end of 2017.

Ayisha Diaz, 26, has appeared in magazines and starred in music videos for Nicki Minaj, Chris Brown, Drake, Meek Mill and Soulja Boi.

Ashley Diaz, 25, joined the cast of VH1’s “Love & Hip Hop” in Season 8.

Jamila carries trendy women’s apparel.

Even Lady Gaga’s Documentary Trailer Is Experimental Pop Art

Here’s the scene we start with: a pop star walking down a hallway and stepping into the world, only to be greeted by hundreds of adoring fans chanting her stage name. It’s a scene she’s seen a thousand times before. Paparazzi cameras flash; smartphones reach out for selfies; Sharpies cling to paper, waiting for an autograph. The crowd follows her up to the last second, until she makes it to her car and closes the door, one leg resting up on the dashboard.

Welcome to Lady Gaga’s world. In the new trailer for her upcoming Netflix documentary, Five Foot Two, we get a glimpse of what life is like for the experimental superstar—a particularly up-close-and-personal portrait of the past few years as she launched her album Joanne and prepared for her Super Bowl halftime show.

The clip is a real pop tableau—quick snippets of Gaga as she works on the album, hangs out with Florence Welch and Mark Ronson and Donatella Versace, rides in a convertible, smokes some weed, gets a tattoo, gets a medical injection, rides in more convertibles, and pumps up her Super Bowl dancers. And it’s all set to a rather ominous score, a rippling buzz that starts out on the Mica Levi side, then morphs into a Hans Zimmer–esque blowout.

“You can use none of that footage,” she says with a giggle at one point, knowing damn well that the footage is definitely making the final cut. On Instagram, she released a snippet of that particular moment, which featured her smoking a blunt and chatting with a friend, speaking candidly about her frenemy status with Madonna.

“I admire her always and I still admire her, no matter what she might think of me,” Gaga says.

The trailer strays away from revealing anything too personal, mostly focusing on the highlights of the year in Gaga and the funny traditions of pop stardom, like when she goes to a Walmart and rearranges the CDs so that Joanne lines the shelves, blocking out all the other releases. There are also no new details about the heartrending doc snippets Gaga previously featured on her Instagram page, including one in which she sits sullen in a doctor’s office, fending off some mysterious pain, and another where she tearfully ruminates on the pitfalls of pain.

“I’m alone, Brandon, every night,” she says. “I go from everyone touching me all day and talking at me all day to total silence.”

Five Foot Two, directed by Chris Moukarbel, will reveal it all when the documentary drops on Netflix on Sept. 22.

‘The Bold Type’ Actress Started Out On ‘American Idol’

Before Katie Stevens starred on “The Bold Type,” she was focused on winning over a very different audience: Simon Cowell.

During Cowell’s last season of the soon-to-be-revived “American Idol” in 2010, Stevens came in eighth place after performing songs like “Chasing Pavements,” “Big Girls Don’t Cry,” and “Let It Be.”

But Stevens, 24, who toured with the rest of the top 10 following the show, didn’t find musical success after “Idol.”

“I was getting discouraged in music. I started auditioning … I was trying to network with anybody that I possibly could. I was taking two acting classes a week and auditioning,” Stevens told The Hollywood Reporter. “I didn’t necessarily hit rock bottom, but I was working at Sprinkles Cupcakes and trying to make money, not wanting to tell anybody that I was getting a job because other people that I knew from Idol were like, ‘Why aren’t you singing places and making money off of the Idol name?’ And I was like, ‘Because I don’t only want to be known for that.’”

Though Stevens admits she wanted to be known for more than “Idol,” she thinks the stigma surrounding the show is unfair.

“‘American Idol’ gives people really wonderful opportunities, and they shouldn’t take flack for what people do with that opportunity after they leave the show. A lot of casting rooms I was in, that was the only thing on my résumé, and people would just be like, ‘Oh, here’s Katie Stevens. Another ‘American Idol’ girl who thinks she could be an actor,’” the actress said. “When I came back, I was able to just be viewed as Katie Stevens the actress, not Katie Stevens from ‘American Idol’ who’s acting now.”

Stevens got her second big break in 2014 when she was cast on MTV’s “Faking It.” The show lasted three seasons and when it was canceled she admittedly “sobbed like my life was ending.” But the cancellation made way for Stevens to land the lead on “The Bold Type,” a show about young women working at a magazine on Freeform.

Though music may be on the backburner now, Stevens still makes an effort to continue pursuing it.

“I’ve learned the guitar and I play out sometimes, just to get that creativity out … I have fallen in love with country. And what’s funny is Simon Cowell, when I was on ‘American Idol,’ always said that I should do country. So, I mean, I’ll let him say ‘I told you so.’”

Zayn Malik Announces ‘Dusk Till Dawn,’ New Song Feat. Sia

A promo image for “Dusk Till Dawn” says ‘Girls’ star Jemima Kirke will appear in the music video.

Zayn Malik’s new single, “Dusk Till Dawn” featuring Sia, will be released on Sept. 7.

The former One Direction singer announced the details on social media Friday (Sept. 1). Teaser art for the song resembles a movie poster and reveals Jemima Kirke, who stars as Jessa on Girls, will appear in its Marc Webb-directed music video.

“Dusk Till Dawn” will follow “Still Got Time” featuring PartyNextDoor, which Zayn dropped in March. Earlier in the year, he collaborated with Taylor Swift on the Fifty Shades Darker track “I Don’t Wanna to Live Forever.”

In August, Zayn discussed how growing as a songwriter has affected his upcoming sophomore album: “I feel like my songwriting definitely developed,” he said in an interview with VMAN magazine, “just because I’ve been doing it so much. I feel like the songs are a bit more organized, where I felt like, before, that Mind of Mine was a brainstorm. That’s why I called it Mind of Mine, because it was ideas that I had that I put out. This one is more thought out. I had more time to process everything and go through it all. It’s an evolution.”

Check out the preview for Zayn’s “Dusk Till Dawn” below.

Amy Winehouse was like an angel when I wasn’t in a good place’

Hi Noomi. In Unlocked, you play a tough-as-nails spy tasked with preventing a terrorist attack. But the role was initially written for a man, wasn’t it?

Yeah, they kind of rewrote the script for me. I wanted her to be a real woman with a personality, more than some badass agent who’s fighting bad guys. I wanted you to see cracks in her.

It shows. There is no discernible difference between the character and a male version of her.

Since I started working, I didn’t want to be defined by my sex or body. Why would I? It’s very medieval. When I have a costume fitting or makeup session, it’s like: “No, I don’t want to have full makeup in the end of the film if I’ve been trying to survive for 72 hours.” I’ve been fucked up; of course I wouldn’t look perfect, I’d be a mess! And all these voices around me are saying: “No, we think you look a little bit too rough.”

You made a promise to yourself, early in your career, not to pick roles based on vanity (1).

I didn’t have a choice. Being an actress is a world of possibilities. If I corner myself by saying I need to look a certain way, I lose that freedom. I saw this film I did when I was 22 and I was like: “Holy …” I hated what I looked like. And then I said: “Noomi, if you’re going to be an actress, it can’t be about what you look like. It needs to be about what’s going on inside of you.”

What movie was that?

A horrible Swedish film I did when I was 20 called Capricciosa. I learned a great lesson on that. The script I signed up for was about a girl whose mom killed herself. She was dancing to reconnect with her mom, who used to be a dancer. It was deep and layered; there was a reason why she was dancing. But then he removed all that and I became this sexy girl who was, as the director said, “sunlight coming into the room”. I realised I don’t want to be an actress if it’s like this. I had a conversation with Maisie Williams from Game of Thrones. She read an article about me where I said “fuck vanity” and then she decided to cut her hair. She said she wanted to be like Noomi. That made me so happy. Because I’m like: “OK, maybe I can create some waves that will inspire young actresses to not be so obsessed with the way they look.”

You’ve played many different nationalities: Swedish, Russian, British, Danish. As a foreign actor in Hollywood, do you find yourself cast as the token non-American?

Since I was a kid, I moved around a lot. I’m used to adapting to different cultures and cities and countries. People don’t know much about me, so I can become different things, change my body, change my face. I was sitting at dinner and people were talking about the scene in Prometheus when I do the caesarean on myself (2). After 10 minutes I was like: “That’s not how it was done.” And there was a guy who said: “Well, how would you know?” I was like: “Well, I was there. That’s me in the scene.” He was like: “What?” We’d been at dinner for two hours and he had no idea that I was the actress they were talking about.

Before our time is up I have to ask: are you still doing the Amy Winehouse biopic (3)?

If I do it, all the components need to be right. That’s not a movie I can compromise with. She’s been a big part of my life; at crucial moments, she was like an angel when I wasn’t in a good place. I have a painting in my house that’s four metres long that this Swedish artist did for me. It has ravens and the lyrics of Back to Black. When I left Sweden after my divorce (4), that was what I brought with me. So the film needs to be close to my heart and done the right way. And if not, it won’t be me doing it. It’s too precious to gamble with.